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December 31, 2011
When writing reusable content, it’s important to consider the shortest format. In practice, this means Twitter, with its 140 character limit. This means that when you’re writing a blog entry or a web page that will be automatically posted to Twitter, your headline and/or first sentence should be meaningful as a tweet. Also note that different posting tools […]
December 29, 2011
When writing for the web it’s important to bear in mind the instant understandability of the article. The reader should never have to work to absorb the essential points, they should be served up for immediate understanding. Ways to achieve this include: Writing good headlines that carry the main message Keeping articles brief Using bullet points […]
January 23, 2012
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