Your web site, Facebook page, twitter-feed, Linkedin-feed etc. all need to have one thing in common: A clear and concise value proposition for your user.
- How will your web page address key user scenarios?
- How will your Facebook-page reward your likers with valuable content?
- What’s the benefit to the user of following you on Twitter?
If you don’t have answers to these questions, you don’t have a content strategy.
However, if you do have answers, these will form the core of your digital marketing.
Posted in: Content strategy, Web content
Posted on February 20, 2012