For most businesses, the company Facebook page will not work very well as a way of reaching new customers. However, it will work excellently as a forum for engaging existing clients, prospects and stake holders.
In this sense, Facebook can be seen as a loyalty programme, and the content can be selected accordingly.
Facebook-appropriate content includes
- Special offers
- Positive PR messages
- Information that validates a previous decision to purchase
Centering your Facebook news updates on these subjects will ensure that the page likers get information that feels appropriate and valuable.