January 29, 2012
January 23, 2012
When you’re starting a new Facebook-page or a new Twitter-feed, it’s easy to think that you “need an audience before you start broadcasting”. Actually, it’s the other way around. You need to start broadcasting in order to get an audience. So make your updates good, relevant and valuable to the reader, even before you have… [Read more…]
A wireframe is the precursor to web design – a stylized sketch showing the size and placement of individual elements on the web site. If you just need to produce a wireframe quickly, there’s no better tool than Mockingbird. Use Chrome to access this website, and you can sketch right in the browser, and there’s a wide… [Read more…]
Once you’ve categorized your user scenarios into A-, B- and C-scenarios, you can start designing your web site accordingly. We recommend following these rules: A-scenarios: Completion of these should be available to the user right on the front page. For an example, see AddThis where the A-scenario is getting the AddThis code. A-scenarios should also… [Read more…]
We all know that the key to user orientation is to identify key scenarios. Why is the user visiting your web site? What is the task she’s looking to complete? User scenarios can be categorized into three categories: A-scenarios – the main tasks (usually about 1-3) that about 80 % of the users are looking… [Read more…]
As a web site editor you need to do user testing – here’s a quick DIY method: Define the most important user scenarios for your website. (Scenarios are the reasons the user visits the web site, ie to find the price of a specific product or find your head quarter street address.) Find a test user who doesn’t know your… [Read more…]
Posted in: Uncategorized
As part of your #contentstrategy you need to formulate goals for your website. These goals should always be SMART goals: S: Specific – never say you want a “good” website, always define something specific like number of visitors or conversion rates. M: Measurable – make sure you can actually measure your goal, for instance through… [Read more…]
The degree to which your web site will succeed can usually be determined by two factors: Traffic (X) and conversion rate (CR). To put it simply: You first need to get users to visit your site (X), and then to do what you want them to do, like buy your product or download your demo… [Read more…]
Sharing through #socialmedia like Facebook and Twitter is a great way of promoting your web content. However, not all Content Management Systems support sharing. Luckily there’s an easy way to get around this. Free services like www.sharethis.com and www.addthis.com let you download a small bit of code that can be added to your web page template… [Read more…]
January 22, 2012
0