An important part of making money in digital media is learning how to create persuasive paths. A persuasive path is a single link or a series of links leading from where you first capture the user’s interest to where you’ll close the sale. Examples of persuasive paths are: Facebook update about new product –> Product page in… [Read more…]
January 29, 2012
Remember that when posting to Twitter or Facebook, timing is a vital part of getting the impact you’re hoping for. The most effective time to tweet seem to be around eight o’clock in the morning, as many Twitter followers use their smart phones to browse tweets when going to work. Because Facebook has more of… [Read more…]
January 23, 2012
Importing RSS-feeds from your blog or website into your Facebook fan page can be a really easy way to manage content. The easiest way to import an RSS-feed into a Facebook fan page is to do it by typing “RSS” into your Facebook search box. This will bring up a number of applications – my… [Read more…]
January 22, 2012
When you’re starting a new Facebook-page or a new Twitter-feed, it’s easy to think that you “need an audience before you start broadcasting”. Actually, it’s the other way around. You need to start broadcasting in order to get an audience. So make your updates good, relevant and valuable to the reader, even before you have… [Read more…]
January 21, 2012
A wireframe is the precursor to web design – a stylized sketch showing the size and placement of individual elements on the web site. If you just need to produce a wireframe quickly, there’s no better tool than Mockingbird. Use Chrome to access this website, and you can sketch right in the browser, and there’s a wide… [Read more…]
January 13, 2012
Once you’ve categorized your user scenarios into A-, B- and C-scenarios, you can start designing your web site accordingly. We recommend following these rules: A-scenarios: Completion of these should be available to the user right on the front page. For an example, see AddThis where the A-scenario is getting the AddThis code. A-scenarios should also… [Read more…]
January 13, 2012
We all know that the key to user orientation is to identify key scenarios. Why is the user visiting your web site? What is the task she’s looking to complete? User scenarios can be categorized into three categories: A-scenarios – the main tasks (usually about 1-3) that about 80 % of the users are looking… [Read more…]
January 5, 2012
As a web site editor you need to do user testing – here’s a quick DIY method: Define the most important user scenarios for your website. (Scenarios are the reasons the user visits the web site, ie to find the price of a specific product or find your head quarter street address.) Find a test user who doesn’t know your… [Read more…]
February 7, 2012
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